Best known for their Yorkshire puddings, frozen food producer, Aunt Bessie’s, required some visually impacting vehicle branding which would stand out from the crowd. With the sole purpose of promoting the brand, Yorkshire based Aunt Bessie’s wanted to use the vehicle as a ‘billboard on wheels’, that could be seen in the Yorkshire area during the three opening stages of the Tour de France 2014.
Following a conversation with Ben Thornton from Drive By Media, our in-house design team set about creating a striking, fully printed vinyl wrap – involving a lot of Yorkshire puddings! We produced some mock up designs and displayed them on a 3D CAD model, so that the client could see how the finished vehicle would look. With the client happy with the design, our team then set up the artwork on a scaled vector model to ensure all sections of the vinyl would line up correctly on the finished vehicle.
Before applying the vinyl, our workshop technicians removed all badges, door handles, surrounds and trims, allowing us to wrap behind these items, hiding the edge of the vinyl to provide the best finish. Then the wrapping begun with our team of wrappers carefully fitting the printed vinyl to the bodywork. The whole vehicle was wrapped, including using a single piece of vinyl for the front bumper to give a seamless finish. Designed with the 3D aspect of the vehicle in mind, the graphics on the sides of the vehicle also carried across onto the bonnet, so no matter which angle you looked at the vehicle, the graphics looked consistent.
As you can see from the photos above the graphics looked incredibly eye catching in the sunlight and make a great marketing tool. After leaving us the vehicle was fitted with a large Yorkshire pudding on the roof – another feature that ought to catch the attention of pedestrians and drivers alike!