The BBC is one of the most well recognised British brands worldwide, dominating large parts of the media market. As expected, they advertise through various different mediums, everything from TV adverts to billboards. They also utilise bus advertising, through companies such as First Bus, one of Britain’s largest bus operators, who run around a fifth of all local bus services outside London and are based in West Yorkshire.

LW Graphics were commissioned to apply wraps to the exterior of the bus, to allow it to promote the BBC sounds app whilst it was on route. For this, we applied a vibrant wrap ensuring the design stood out from the city crowds. The BBC logo was added, alongside bold typography to catch the eye of passers-by.

The result is a bus that is set to promote the BBC Sounds app as it travels all around the West Yorkshire area, an extremely valuable promotion tool for the BBC.