Drive By Media – Row 4 Victory

LW graphics were commissioned by Drive By Media to apply livery and graphics to the ‘Row 4 Victory’ boat. This was a project that we were extremely proud to be a part of.


Drive by Media have a long standing relationship with LW Graphics. As experts in delivering local & national outdoor advertising campaigns, with the ability to target millions of consumers all across the UK. We have worked on a number of projects for them and enjoy the challenges they bring us. With many successful campaigns under their belt, they have developed a strong reputation for alternative outdoor campaigns.


As one of the sponsors Drive By Media set us the challenge of wrapping the boat for the ‘Row 4 Victory’ team, taking part in the 2018 Talisker Whiskey Atlantic Challenge, a race across the Atlantic ocean. The race will take competitors more than 3000 Miles, beginning in The Canary Islands and finishing in Antigua and Barbuda.


To keep the cabins cool Avery Dennison chrome vinyl was applied to the front of the boat. This reduced the temperature by 5 degrees – not only reflecting the sunlight away from the boat but also helping to make the boat more visible at night. Something the team were keen to implement. In addition, our inhouse design team managed the placement of all the sponsors. Ensuring each was spaced correctly and to the scale required by the client.