Park and Ride

Park and Ride is a service that aims to cut down congestion in Leeds city centre. Providing users with a less stressful, smoother service. The service involves parking a car free of charge in a car park just outside of the city centre, then using a bus to travel in and out of the city.

LW were tasked with fully wrapping a full fleet of buses. The buses needed to stand out, as this would allow them to highlight the service they offered more effectively, promoting the feature around the Leeds area and helping cut down the traffic throughout the city. To achieve this, LW wrapped the buses in a striking green, with large images and bold text, leaving an instant impression as they passed by.

The final result is a vivid fleet of buses that effectively displays the Park and Ride service to the people of Leeds.