Pure Agency – Castrol Edge

Pure is a Leeds-based marketing agency with over 20 years’ experience and numerous successful project. Castrol is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications. The company was formed in 1899, giving a heritage of over 119 years.

LW Graphics were commissioned by Castrol in association with Pure agency to print & apply branded livery to two VW Caddy vans. Pure created this striking artwork, which was then passed on to LW for art working, printing and application. To show off this impressive design, which featured bright colours and showcased the new Castrol Edge product, we chose to print on to our cutting-edge 3M 780 Cast Reflective vinyl. A type of vinyl that reflected light away, in turn, illuminating the printed graphic on a night.

The final result is two unique vans that act as a great platform for the promotion of the new Castrol Edge product, as well as show the impressive results that can be achieved through vinyl printing.