Smirnoff are one of the most popular producers of vodka in the world. They sell pure vodka, mixers and malt beverages all over the world and are well known throughout.
The project was a simple one, branding a Land Rover Defender with some simple graphics; the Smirnoff logo and a #ClassOf21 hashtag. The “21” references their number 21 vodka, the entire hashtag referencing the classic #21 vodka by Smirnoff, whilst also promoting their new Smirnoff Gold drink, and a program created to train Smirnoff Ambassadors. The simple contrast between vibrant red and gloss black of the Defender looks great and is very eye catching, despite the simplistic design. We think it looks great and will definately catch attention!