The Weekly Progress
December 2018
In Other News
LW have recently been working in collaboration with Arrow Self Drive, applying JBC livery to a fleet of Ford Transit customs, making them ready to help provide their great service.
Did you know?
In June 1922 Castrol made history, becoming the first ever company to use the sky for advertising. A plane spelt out a three-mile-long ‘Castrol’ in smoke above St Paul’s Cathedral.
Castrol GTX: INJECTING a vehicle WITH ENERGY
LW Graphics Fuel another great project!
Arrow Self Drive is the largest independent car, minibus, van and truck rental business in Yorkshire, with branches based across the country. With a fleet of over 1500 vehicles, they lease to businesses as fleet vehicles, as well as renting to individuals for private use, making them an essential hire hub for business across the country. A new client of theirs, JBC, the UK’s leading industrial boiler and aftercare provider to the energy market, approached them to hire a fleet of brand new Ford Transit vans, allowing them to provide an excellent service to many customers up and down the country.
LW Graphics were commissioned to apply JBC livery to the vans, ensuring the brand DNA follows through.
MetaScape 7 vinyl was applied as base colour with blue cut text over the top. A high contrast enhancing the aesthetics of the van. This allowed JCB to instantly give a strong and clear message. The finishing touch came in the form of the striking orange JBC logo, applied to the bonnet, side and rear of the vans.
The final result is a fleet of vans that are instantly recognisable as JBC. Consistency in the colours chosen with exceptional attention to detail in fitting allows LW Graphics to exceed their customer expectations.