Yorkshire and Proud!

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This year’s Tour de Yorkshire saw a record one million fans turn out to see the epic climax of the road cycling race, making it officially the biggest one yet. Not since the 2014 Tour de France Grand Départ has Yorkshire experienced such a figure on a single day of racing with overall figures rising from 2 million to 2.2 million year on year.

Entire communities lined the streets to witness the peloton pass along the 194.5km route from Bradford to Sheffield with each of the day’s eight categorised climbs packed with masses of cheering fans. The journey was also lined with incredible, eye-catching land art as pictures of Yorkshire were beamed to a record 180 countries globally.

The colourful and creative publicity vehicles were back again for it’s second year with our friends at Drive By Media once again taking an Aunt Bessie’s clad Land Rover Discovery on the road. Each day, as part of the parade of specially decorated vehicles, they traveled ahead of the riders to excite the crowds and hand out freebies and keepsakes. We’ve wrapped these vehicles three times previously and this year’s design included an update to the Aunt Bessie’s logo and some extra Yorkshire puddings (because you can never have too many Yorkshire puddings right?) on the wheel arches and rear bumper. Once again this was a fun job for our fitters and brought an added smile to our workshop.

We’re thoroughly looking forward to next year’s Tour de Yorkshire and hopefully a 4th generation of Aunt Bessie’s branded Land Rover. We love projects like this so if you need an eye-catching wrap to advertise your business speak to our team today on 01274 616 004.

Our friends at Drive By Media can be contacted on 01845 577 802 and found at www.drivebymedia.co.uk

2017

Grabbing Attention with a Company Car Wrap

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Studies have shown that with less people watching traditional television, listening to the radio, or reading the paper, mobile marketing is now one of the most effective methods of advertising. It reaches people of all income levels no matter their profession, background, age, family, income, gender, or ethnic group. This makes vehicle wrapping an excellent way of promoting your services, brand, events, products, and company compared to more traditional advertising methods. There are 35.6 million registered vehicles on the road in the UK (Department of Transport, 2015) and the average driver spends one month in every year behind the wheel according to UK Government Statistics. Vinyl Manufacturers 3M suggest that vehicle graphics in a busy area can be seen by over 3000 people per hour. Considering that name recognition is boosted fifteen times greater with vehicle graphics than with any other form of advertising media (Outdoor Advertising Association of America), this presents an excellent way to generate more potential customers.

A full company car wrap is also one of the most cost effective ways of branding and advertising. The Outdoor Advertising Association of America suggest that vehicle graphics reach more consumers at a lower CPM (Cost Per Thousand Impressions) than all other forms of outdoor advertising (billboards, signage, etc.). Also, unlike most print and digital advertisements, a customised vehicle vinyl wrap is a one-time investment that will continue to create clientele over its life-span, which when cared for properly can outlive the vehicle itself!

Volkswagen Crafte Folding Sliding Doors Rear Text

A vibrant and colourful company vehicle wrap has the potential to capture your audience’s attention every time it is on the road so make an advertising opportunity out of every traffic jam! Check out some of our case studies for inspiration!

Be sure not to miss this opportunity to give your company the recognition it deserves – Contact the team at LW Graphics today!

 

Seasonal Window Graphics

Window graphics are something that can be fantastic when done in the right way. The shop window is where potential customers first look, before deciding whether or not to come inside for a closer look. They make a big difference to how your shopfront looks; and something that is eye catching or unique can help draw attention to your shop in a crowded high street.

Vinyl graphics are one way of customizing your shop frontage or windows in unique ways, with the benefit of it being completely removable if and when needed, making it perfect for Seasonal Window Graphics.

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Giving your shop or building a seasonal touch helps show that your business has character, and likes to be relevant and relatable – whether its a snowy window graphics, a spooky halloween pumpkin or an easter egg.

We even wrapped a building in a huge bow for Christmas, complete with “Merry Christmas” graphic snowflakes and stars – giving the Farnell Land Rover dealership in Bradford a festive look.

For local business Living Islam, we fitted a range of graphics to their shopfront window displays for Ramadan, which added colour and style to the front of their store, while also wishing the shop visitors a blessed Ramadan.

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There’s a lot of potential for window graphics that can range from a small Christmas display, to a full building wrap – we can tailor the design to suit your business, branding and requirements. Impress customers and add a splash of seasonal fun to your windows for your latest promotion.